01
Bloated retainers.
Felt unnecessary from month two. You paid for a team you never met.
Marketing Strategy & Brand Advisory · 2026 Mumbai, India
ClarityBeforeSpend.
Marketing clarity for businesses that mean business — founder-led strategy and brand advisory based in Mumbai.
Parachutes Media is a founder-led marketing strategy and brand advisory based in Mumbai, India. We do the positioning, narrative and media work before a rupee goes on spend — then build and execute with a curated senior team.
Based in MumbaiWorking with growth-ready & founder-led brands across India.
Strategy-first, on demandSenior brains, agency muscle and a specialist network — assembled per brief.
The Problem
Most agencies will sell you what they have.
Not what you need. The result is the same story, told three different ways.
02
Campaigns that looked great.
And did nothing for the business. Impressions are not outcomes.
03
Reports measuring activity.
Not outcomes. Never outcomes. Counting posts instead of results.
How We Approach
We sell you what you need.
That's not a vendor problem. That's a clarity problem.
We bring in the experts on your projects. On demand.
Senior Brains
Years of industry professional experience.
Agency Muscle
Full spectrum execution.
Specialist Network
Best-in-class independent talent, curated for the brief.
What We Do
Three Things.
That's It.
Most agencies give you twenty-two services and hope something sticks. We give you three outcomes — and mean all of them.
Services
BrandPositioningNarrative ArchitectureBrand-to-Media Translation
The Outcome
Before a rupee on media, your brand needs to know what it stands for. We do the positioning work, the narrative, and the brand-to-audience translation that makes everything downstream perform better. This is where most brands are broken. And the last place most agencies look.
Services
SocialPerformance MarketingMedia PlanningInfluencerContentOOHMainline
The Outcome
Once the story is right, we build the engine that tells it — at scale, to the right people, in the right places. Not impressions. Outcomes.
Services
WebUI/UXSEOE-commerceAutomationMarTechAI Tools
The Outcome
A great brand with a broken website is a great brand no one buys from. We build the infrastructure that converts — and works while you sleep.
Our Process Has One Rule
No spend Before Clarity
01
The Clarity Session
We ask the questions your last agency never did. What's the actual business problem? What has been tried? What does success look like in business terms — not marketing terms?
02
The Clarity Map
We document what we heard, what we see, and what we recommend — in plain language. You'll know what you need, in what order, and why. Whether or not you work with us beyond this.
03
Build & Execute
We assemble the right team for the right brief. Strategists. Designers. Writers. Media planners. Tech developers. Senior. Curated. Accountable. Not whoever's available.
04
Measure What Matters
Every engagement has a defined outcome. Not a defined output. We don't count posts. We don't count impressions. We count results.
Why Parachutes
Insurance in Good Days
Clarity Before Spend.01
Not your cheapest option.
02
We will tell you the hard truth.
03
No in-house filler.
04
Senior professional as safety net.
Who We Work Best With
People Who Have Skin in The Game
Growth-Ready Brands
Businesses looking to move beyond short-term marketing into long-term brand building, market expansion, and scalable growth.
Founder & Leadership-Led Businesses
Teams that value strategic thinking, collaborative problem-solving, and partners who understand business, not just marketing.
Brands In Transition
Companies navigating rebrands, launches, digital transformation, expansion, repositioning, or changing consumer behaviour.
Businesses Seeking Modern Relevance
Brands that want sharper positioning, stronger storytelling, integrated digital ecosystems, and a distinct competitive edge.
The Founder
Varun
Mundra
Founder & CEO
Started as an intern at 13. Start-up in college at 17. A marketing and media leader who has led business and teams for over a decade at India's top agencies.
Connect with Varun on LinkedIn0
Years leading marketing & media
0
Years at India's top agencies
0
Industry awards & recognitions
Led business & teams at
DentsuWebchutneyOgilvyIsobarThe Glitch
↳ Previously Led Marketing & Media at Motilal Oswal
Industry Awards & Recognition
2025Brand Builder of the YearThe Great Indian BFSI Awards
2024Rising Star of the Marketing World — GoldEconomic Times Brand Equity Shark Awards
2019Young AchieverCampaign South Asia
2019Rising Star of the YearE4M Media Ace Awards
Worked on brands across industries
Select Work
Proof, not promises.
A decade of work across categories — from launches and relaunches to category-firsts. Select any to open the story.
Netflix India · Money Heist S5
Keep Your Mask On
A launch campaign that became a public-safety act across Mumbai.
1,00,000+
Masks created & distributed
Silver Abby
GoaFest 2022
The Challenge
Launch Money Heist Season 5 in India with cultural resonance — not just another OTT title drop.
The Solution
Turn the show's iconic mask into a real-world public good, tying the launch directly to a moment that mattered.
Execution
Netflix collaborated with the Government of Maharashtra to distribute over 100,000 COVID safety masks across Mumbai, carrying the show's identity into everyday life.
Results
1,00,000+
Masks created & distributed
🏆 Silver Abby at GoaFest 2022
Visa APAC · India, Sri Lanka & Bangladesh
Tap to Pay with Visa. Just Like That.
Introducing contactless cards across three markets with a single cultural idea.
3.5x
Contactless penetration growth
700+ mn
Reached in India
The Challenge
Introduce contactless cards across India, Sri Lanka and Bangladesh and drive real behaviour change.
The Solution
Leverage 'tapping' as a creative device that's at the centre of culture — demonstrating the use of 'tap' in everyday life. Build credibility through India's biggest tech influencer.
Execution
A targeted, multi-channel campaign spanning Television, Print, Outdoor, Digital, Social Media and Influencer Marketing — including a partnership with Technical Guruji, and collaborations with SBI Bank, Kotak Bank and merchants like PVR Cinemas to scale across mediums.
Results
3.5x
Growth in contactless penetration (Dec 2018–Jun 2019)
700+ mn
People reached in India
90+ mn
Views on OTT platform
23+ mn
Views on YouTube
Channels & Capabilities
Surf Excel India
'Daag Acche Hai' next — Haar Ko Harao
Relaunching a category-defining idea across every medium.
The Challenge
Take Surf Excel's iconic 'Daag Acche Hai' philosophy into its next chapter.
The Solution
Relaunch 'Haar ko Harao' as an extensive, integrated campaign that lived everywhere the audience did.
Execution
The campaign was brought alive through television, print, influencer marketing, and social-media-first content, among others. We also created brand and product films for Surf Excel Matic Liquid — 'Pour Rub Pour' — for digital media.
Channels & Capabilities
CoinSwitch Kuber
Ranveer Singh — Brand Ambassador
A power-packed brand ambassador announcement, integrated across media.
The Challenge
Announce a marquee brand ambassador in a way that broke through the crypto category's noise.
The Solution
An integrated campaign built around a power-packed brand ambassador announcement.
Execution
Heavy television presence, followed by print, outdoor and digital media — a full-funnel rollout designed for scale and salience.
Channels & Capabilities
Zepto
Launched Zepto — Pilot Market, Bandra
Putting 10-minute grocery delivery on the map, literally.
The Challenge
Launch a new quick-commerce player in its pilot market and own the neighbourhood.
The Solution
A concentrated, high-impact launch in Bandra to establish presence and drive trial.
Execution
A dominant outdoor and on-ground launch presence across the pilot market — making '10-minute grocery delivery, live in Bandra' impossible to miss.
Channels & Capabilities
Godrej Interio · India Design Week
Script — Emotiv
Using neuroscience to measure how furniture makes people feel.
The Challenge
Differentiate in a traditionally visual-focused furniture market that ignored how products actually feel.
The Solution
Use neuroscience to transform touch responses into measurable data — capturing how furniture truly makes people feel.
Execution
A first-of-its-kind activation at India Design Week that read emotional response to touch, turning feeling into evidence.
Channels & Capabilities
Questions, Answered
Clarity, before you even ask.
Parachutes Media is a founder-led marketing strategy and brand advisory based in Mumbai. We do the positioning, narrative and brand-to-media work before money goes on spend, then build and execute with a curated senior team. Three outcomes: Make it Clear, Make it Seen, Make it Work.
It's our one rule: no spend before clarity. Before a rupee goes on media, your brand needs to know what it stands for. We define the problem, the positioning and the plan first — so everything downstream performs better.
Most agencies sell you what they have, not what you need. The result is bloated retainers, campaigns that look great but do nothing for the business, and reports that measure activity instead of outcomes. That's not a vendor problem — it's a clarity problem.
Parachutes Media is based in Mumbai, Maharashtra, India, and works with growth-ready and founder-led brands across India.
Growth-ready brands, founder and leadership-led businesses, brands in transition, and businesses seeking modern relevance — people who have skin in the game.
Varun Mundra, a marketing and media leader with 13+ years of experience who has led business and teams at India's top agencies including Dentsu, Webchutney, Ogilvy, Isobar and The Glitch, and previously led marketing and media at Motilal Oswal.
Contact
Let's figure out what you actually need.
Prefer to pick a time? Book a 30-min Clarity Session via Calendly →
Noted.
We'll be in touch to set up your Clarity Session. No spend before clarity.